Tag Archives | Observable Artifacts

Observable Artifacts

Artifacts are the physical manifestations of an organization. They include factors such as dress codes, myths, rituals, and tangible items such as awards, product displays, logos, furnishings and decor. Observable artifacts represent the more visible level of culture within the organization. They help to establish recognition (branding) to shareholders, customers, and the general public, e.g., the Toyota emblem or Google logo, while creating a culturally accepted, inspirational talisman to internal stakeholders, e.g., the skull and […]